A little life travel and WordCamp Montclair distracted me from posting an update on Sitewide Sales progress last week. So here’s a better late than never update on weeks 3 and 4 progress.
For those new to this series, I’ve been exclusively focused on our new product SitewideSales.com (on a 6 week sabbatical from PMPro).
It’s the end of week 2! I finally unleashed myself from strictly marketing and sales to focus on some coding.
For those new to this series, I’ve been exclusively focused on our new product SitewideSales.com (on a 6 week sabbatical from PMPro).
It’s the end of week 1! I kicked off this sabbatical fully focused on content and website improvements.
For those new to this series, I’ve been exclusively focused on our new product SitewideSales.com (on a 6 week sabbatical from PMPro).
I’ve been ruminating on the key differences between streamlined website builder tools like Squarespace or Wix vs. the boundless possibilities with WordPress.
As a 100% biased person that makes their living on WordPress products, I firmly believe that WP is the right tool for almost every website project. No other tool gives you the power of WordPress.
Here comes the big BUT: there are stark differences between SaaS and self-hosted WP if you’re considering our platform.
So here’s a list of my top “shockers” you might find when you switch from a site builder tool to self-hosted WordPress.
Content Marketing is the act of creating and sharing material to grow organic traffic and establish subject matter expertise for your brand. Businesses that use a content marketing strategy create many types of content, from blogs, videos, and ebooks to infographics, courses, and social media posts.
We’ve used this strategy for Paid Memberships Pro since day one—and it’s been a great success.
Building a premium WordPress product is something I’m quite familiar with. But up until now, I’ve been a one hit wonder. Will my six weeks sabbatical to focus on Sitewide Sales lay the groundwork for a second successful (and profitable) product?
I’m working on a project right now and wanted to try a new icon set. In the past, I’ve exclusively used Dashicons for basic icons and Font Awesome for more robust icon needs.
Our team member Andrew shared a link to Feather Icons because we’re thinking about using it for Paid Memberships Pro (if the licenses allow it).
So here’s a basic gist to enqueue a local copy of feather.min.js code and a hook for wp_footer to call the method that replaces and inserts the icons.
I wrote up my Marketing-focused project ideas for my 6 week “sabbatical” to focus on Sitewide Sales. If you didn’t read that or the first post on why I’m doing this, check them out.
Here’s a mega list of development ideas I could focus on during the sabbatical. Some may be outside my personal development skillset (primarily frontend development and design with PHP, HTML, CSS).
I don’t think features is what Sitewide Sales needs right now. But features are fun to code and fun to think about.
In my previous post, I talk about starting a 6 week “sabbatical” from Paid Memberships Pro to focus all my energy on our product, Sitewide Sales.
So how will I spend all that time?
Aside from a crazy long list of development ideas, I know one of the biggest things Sitewide Sales needs is a consistent marketing plan.
The biggest work I can do in these 6 weeks is improve our positioning and value prop, then develop a marketing plan to carry out by my current team or through contractors after the 6 weeks elapse.
Here’s a huge dump of the current ideas I have for my sabbatical related to Website Improvements and New Marketing Ideas.
In June, I start a 6 week “sabbatical” from Paid Memberships Pro to focus all my energy on our product, Sitewide Sales, a flash sales plugin for WordPress ecommerce & membership sites.
My next two weeks will be spent in the ideas stage—considering improvements and changes to:
…and because I can’t help myself, a few moon-shot ideas that would be big shake ups to current the product and marketing channels.
In true build in public fashion, I’m going to document as much as I can about the project. This is ground-up WordPress premium product work: optimizing a sales site, new marketing, new development, and big decisions to make.