• I’ve been ruminating on the key differences between streamlined website builder tools like Squarespace or Wix vs. the boundless possibilities with WordPress. As a 100% biased person that makes their living on WordPress products, I firmly believe that WP is the right tool for almost every website project. No other tool gives you the power…

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  • In March ’22, I shared a tweet that gained a lot of interest from people in the WordPress community. So as a follow up to that Twitter conversation, here are my notes to shape and refine what the product could entail. Comments with your insights and feedback are deeply appreciated. As a side note, sharing…

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  • Content Marketing is the act of creating and sharing material to grow organic traffic and establish subject matter expertise for your brand. Businesses that use a content marketing strategy create many types of content, from blogs, videos, and ebooks to infographics, courses, and social media posts. We’ve used this strategy for Paid Memberships Pro since…

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  • Building a premium WordPress product is something I’m quite familiar with. But up until now, I’ve been a one hit wonder. Will my six weeks sabbatical to focus on Sitewide Sales lay the groundwork for a second successful (and profitable) product? The PMPro product amazes me every day. Over 11 years of full time development,…

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  • I’m working on a project right now and wanted to try a new icon set. In the past, I’ve exclusively used Dashicons for basic icons and Font Awesome for more robust icon needs. Our team member Andrew shared a link to Feather Icons because we’re thinking about using it for Paid Memberships Pro (if the…

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  • I wrote up my Marketing-focused project ideas for my 6 week “sabbatical” to focus on Sitewide Sales. If you didn’t read that or the first post on why I’m doing this, check them out. Here’s a mega list of development ideas I could focus on during the sabbatical. Some may be outside my personal development…

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  • In my previous post, I talk about starting a 6 week “sabbatical” from Paid Memberships Pro to focus all my energy on our product, Sitewide Sales. So how will I spend all that time? Aside from a crazy long list of development ideas, I know one of the biggest things Sitewide Sales needs is a…

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  • In June, I start a 6 week “sabbatical” from Paid Memberships Pro to focus all my energy on our product, Sitewide Sales, a flash sales plugin for WordPress ecommerce & membership sites. My next two weeks will be spent in the ideas stage—considering improvements and changes to: Improve the sales site to use the “Pain-Agitate-Solution”…

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  • This weekend, a book and a movie I watched featured an heirloom watch passed down through generations. A thought struck me: there are no mementos or heirlooms in modern life. The most common types of things people pass down through generations are furniture, art, and jewelry. You can’t pass down an Apple Watch Series 7.…

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