If you’re still using Leadpages two years into a successful creator business, stop. It’s time to start a membership site.
There is 100% a time and place for Stripe buttons in emails, quick Leadpages funnels, and lightweight “throw-it-on-the-wall to see what sticks” solutions. In the idea validation stage, that scrappy setup makes sense.
You’re just trying to see if anyone will buy, from you, for any number of prices and packages. And you’re trying to see if you, yourself, have the stomach, drive, and commitment to become a solopreneur.
But if you’re well into year one, or crossing into year two, and have made real traction, it’s time to rethink.
“Easy” tools get splintered fast. It’s like juggling bowls of jello or trying to unravel a bin of string lights to find out what individual person bought what, when, from where, and why.
Your Stripe customer list isn’t a business dashboard or CRM. Everything linked together through Zaps that dump purchase history and engagement into a Google sheet is not a scalable (or sellable) business.
Your buyers don’t want to dig through old emails to figure out what they purchased and how to access it.
If you keep running as one-off transactions, you’re not just making things harder for yourself. You’re also making it harder for your most loyal people.
That’s where memberships come in.
Memberships are how creator businesses go from one-off sales machines to sustainable, revenue-generating businesses.
Memberships reward the people who already believe in you with recurring access to everything you make. They create a central hub for your products, your people, and your brand. They let your followers move from “casual buyers” to “committed insiders.”
Yes, memberships still let you sell your one-time products. You don’t have to leap right into recurring.
But when you’re ready to? The baseline systems are ready, too.
Because some people love THAT much. They want closer access: first access, a mastermind, co-working sessions, behind-the-scenes podcasts.
Others just want the simplicity of one login, one subscription, a single source of truth for their purchase history. One way to get everything you create.
If you’re serious about building a business that lasts, stop duct-taping Stripe buttons and landing pages together. Start thinking in memberships.
And while I dislike the whole ‘comment memberships and I’ll do a thing’ model, I do want to be here for you all.
So, however you get in touch, mention this post and I’ll block 20 minutes to talk about breaking up with Leadpages.
