Stop asking kids what they want to be when they grow up. Most of us don’t know and never will know.

When a kid gets asked that question, 99.999% chance their answer is what they think you want to hear.

And if you force someone to repeat something often enough, it might start to feel real. Real enough to pursue. As their “first” career. Ouch.

Me? I thought I would own a bakery.
Reality: I own a software company that helps creators get paid.

As I write this, I can see how opposing these two life paths seem. But both are rooted in who I am: artistic, warm, curious, empowered, happy, a creator myself.

Somehow, there was a pivot from bakery to code. To building a product and company that helps other people make a living doing what they love.

I didn’t grow up dreaming about websites, conversion rates, funnels, SEO, pricing, UI/UX.

My passion isn’t software, it’s living well: doing fun, meaningful work with people I admire. Helping others find the same kind of freedom that changed my life.

That’s what Paid Memberships Pro really is. A way for people to turn their ideas, communities, and hard-earned lessons into something sustainable. Something that gives them freedom.

So, next time you think to ask a kid what they want to be, normalize not knowing.

“Everyone’s asking you what you plan to be when you grow up. Well, I’ve changed paths several times. But you know what’s more important? Freedom. A life well lived. I hope you find that.”