Thinking about hiring a business coach? Read this.

We hired a business coach once. During a time when we were completely overwhelmed. I cried almost every day.

The contributing factors?

  • We had a great team, but we were still doing too much ourselves.
  • Our processes weren’t documented. Worse yet, our vision wasn’t documented.
  • We didn’t even know if we wanted to keep doing this. Could one of us get out and the other stay? (If you don’t know me, I’ve run a software product company w/my spouse for 18+ yrs)

All this building pressure meant our marriage was feeling the strain. And at the time, our teen/preteen kids needed us in new ways.

So we reached out to a friend. And that friend suggested we needed help from a coach. A neutral someone with CEO-level experience to guide some big conversations.

Looking back, it was both the biggest waste of money and one of the best decisions we ever made.

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Treating Eden’s Cushing’s Disease

Excessive thirst. Increased appetite. Becoming more reactive to people and other animals. Who know all of these small changes would lead us to a Cushing’s Disease diagnosis for our dog, Eden, in August 2023.

Jason and I have keep a log of all of Eden’s tests, treatments, medicines, and diet changes since the diagnosis. This post is designed to help anyone actively battling Cushing’s or who suspects their pet has a positive diagnosis.

February 2024 TL;DR: Eden is doing really well. We’ll have to manage this disease for the rest of her life, but she is happy, energetic, and should have many years ahead of her.

December 2025 TL;DR: Eden had a minor setback with pancreatitis and tore her CCL. Overall, still doing really well. We added an additional supplement (Six Flavor Rehmanni / Liu Wei Di Huang) and are now sourcing her Si Miao San (Four Marvels) from a holistic vet in Washington state.

Warning: There are some graphic photos of some of Eden’s wounds in this article.

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Add UTM Parameters to WordPress Menu Items

We’re working on use case-focused documentation and getting started guides over at Paid Memberships Pro.

For this effort, I also needed to add direct links to our most popular use cases in our site’s footer—and I need these links to have unique UTM parameters so I can track which use cases are getting the most interactions.

Here’s a quick code recipe to demonstrate using the nav_menu_link_attributes filter to extend a wp_nav_menu.

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