It’s me and my husband. We run our business together.
That means I get a secret kind of support most founders don’t have:
- 24/7 access to someone who deeply understands the company
- A sounding board for every idea, frustration, and draft in progress
- Instant feedback, even when I don’t ask for it (wait, is this really support)
- Real-time co-working, side-by-side, all day, every day
I don’t think I realize how rare that is, or how much of a leadership advantage face time really is.
Not face time like Zooms, but **actual face time**. Hashing something out mid-thought, rubber-ducking ideas over coffee, making micro-decisions 10x faster just by being in the same room.
If you’re a solo founder, remote CEO, or company-of-one… this kind of collaboration can feel totally out of reach.
But there are ways to recreate it: Join a mastermind, find a local cowork space, say yes to more 1:1s/coffee chats with peers.
Also these really awkward ways that could work: journal (and treat it like a dialogue), talk to yourself out loud (seriously), unapologetically share more half-baked thoughts in Slack and let the team opine (scary).
The reality is that your best breakthroughs don’t come from sitting still. They come from the right interruption.
When we don’t hesitate to “type that reply” and freely speak our uncensored thoughts. Or they come from an unspoken look or body movement from someone who can sense what you’re about to say.
It’s time to stop working in a vacuum. Even just a little bit goes a long way.
And say hi if you’re building a business with your spouse, too. Phew – it’s intense. But it’s also one hell of a multiplier.
