WordPress PR Newswire and Experts Directory

In March ’22, I shared a tweet that gained a lot of interest from people in the WordPress community. So as a follow up to that Twitter conversation, here are my notes to shape and refine what the product could entail. Comments with your insights and feedback are deeply appreciated.

As a side note, sharing this post is me officially “open sourcing the idea.” If you endeavor to build this website I fully support you and look forward to participating as a community member both as a creator and a publisher.

Product Overview

A WordPress PR newswire-type site network of Publishers that cover WordPress topics. Syndicates Creator content submitted by category to interested Publishers.

  • For Creators: This group includes both people creating content as well as businesses that create WordPress products and services.
    • Creators submit weekly(?) content including title, link, short description, category, and author.
    • A directory of Publishers with profile information on what content they accept, topics they cover, how to submit, and what format they want submitted content in.
  • For Publishers: This group includes the people aggregating and reporting on WordPress news, features, tutorials, product reviews, and more. Publishers include blogs, podcasts, video channels, and curated newsletters.
    • Publishers subscribe to content by category.
    • Publishers receive a weekly(?) digest email containing all aggregated and verified content for their selected topics.
    • Opt-in to a Directory of Publishers. Populated with their profile information and shown to the Creator members.
  • The WordPress Experts Directory:
    • A list of credible and verified human beings that can provide insight and commentary on WordPress topics.
    • Sources would be tagged by their subject matter expertise and availability for different types of content
      • Written content (provide a quote or comment)
      • Podcast (with or without video)
      • Creates Paid Content On Your Topic
      • Webinar
      • Live Events
      • In-person Speaking oOpportunities
      • Twitter Chats and Twitter Spaces
  • Other Potential Features:
    • A curated list of WordPress Influencers with their contact information to be made available for sending swag, offering free product trials, and other collaborations.
    • A curated list of WordPress Publishers that allow guest posting with their unique requirements for accepting content.

Tech Under the Hood

  • Use Paid Memberships Pro to handle:
    • User registrations
    • Profile fields
    • Member directories
    • Newsletter list join (two list types)
    • Email sending member-to-member
  • Use Newsletter Glue to handle the newsletter aggregation/digest
  • Choose a forms builder plugin to accept submissions for:
    • New content to syndicate
    • New request for SME collaboration

Inspiration Products

Loosely model the “Quote Request”/SME comments for Creators after https://helpab2bwriter.com/.

The Earliest Loveable Product

The “smallest” version of this is a spreadsheet that gives granular access to Creators and Publishers (tabs for both sides).

  1. Set up a ConvertKit Landing Page for Publishers to join
    1. Custom fields for content categories of interest
    2. Sends data to a Google Sheet via Zapier
    3. Publishers are added as “View Only” to the sheet
  2. Set up a ConvertKit Landing Page for Creators to join
    1. Custom fields for SME topics and opportunity availability.
    2. Sends data to a Google Sheet via Zapier
    3. Creators are added as “View Only” to the sheet
  3. Set up a ConvertKit Landing Page for Creators to submit categorized content.
    1. Sends data to a Google Sheet via Zapier
    2. Need an automation that looks at a Google Sheet and pulls in submissions. This might have to be manual weekly.
  4. Set up a ConvertKit Landing Page for Publishers and Creators to submit  request  submit categorized content.
    1. Sends data to a Google Sheet via Zapier
    2. Need an automation that looks at a Google Sheet and pulls in submissions. This might have to be manual weekly.

Critical Decisions and Questions

  • Is this a free service? How would this be monetized?
  • What are the community guidelines?
  • How do we “approve” members?
  • How do we maintain the integrity of the submissions?
    • What is high enough quality to be included?
    • Who will verify that the content actually aligns with the selected category?
  • What day of the week or what frequency would Publishers like to receive their syndicated newswire content?
  • What frequency would a Creator like to be sent requests for content collaboration?
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Kim Coleman

Hi! I'm Kim Coleman, an internet entrepreneur from Reading, Pennsylvania. I've been working with WordPress for over 15 years. In 2011, I founded Paid Memberships Pro, a complete plugin for Recurring Subscriptions and Content Restriction with 100k active sites. I'm currently working on our new product, Sitewide Sales.

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