Prepping for a 6 Week Deep Dive on the Sitewide Sales Product

In June, I start a 6 week “sabbatical” from Paid Memberships Pro to focus all my energy on our product, Sitewide Sales, a flash sales plugin for WordPress ecommerce & membership sites.

My next two weeks will be spent in the ideas stage—considering improvements and changes to:

  • Improve the sales site to use the “Pain-Agitate-Solution” framework.
  • Create loads of solution-agnostic and tool-specific content to grow domain authority and thought leadership.
  • Start new marketing initiatives like outreach, social media, partnerships, presentations, market research, guest blogging, and YouTuber sponsorships.
  • Develop new features and improve existing functionality in the plugin.

…and because I can’t help myself, a few moon-shot ideas that would be big shake ups to current the product and marketing channels.

In true Twitter #BuildInPublic fashion, I’m going to document as much as I can about the project. This is ground-up WordPress premium product work: optimizing a sales site, new marketing, new development, and big decisions to make.

Here’s what the site looks like today.

  • 0 blog posts. We originally made this just a shell of a site and all sales/support happens at Stranger Studios
  • 71 purchases. Most are a lifetime deal we tried in Fall 2021.

Kim Coleman

Kim Coleman

Hi! I'm Kim Coleman, an internet entrepreneur from Reading, Pennsylvania. I've been working with WordPress for over 15 years. In 2011, I founded Paid Memberships Pro, a complete plugin for Recurring Subscriptions and Content Restriction with 100k active sites. I'm currently working on our new product, Sitewide Sales.

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